5 branding Trends of 2019

2019 is all about brand management. By keeping in mind a few well-connected trends of branding, make sure to have stronger control over the execution process.

Greeting readers! As the title is pretty appealing so while clicking on this article you might think to get some engaging design topics, stuff, and typography. Apology! For this, you need to take some rest as the article based on branding trends or the things that have changed over time. So without wasting any second, let's jump into.

Shape shifting Logos

A logo is like an anchor of the brand, which defines its existence. It is a single piece of recognition that you don’t think of change but thanks to an advanced version of a technology that breaks the outdated chain of ‘never change your logo’ and covers the track for more optimized, shape shifting logos.

The motive behind this, a brand should have a few logo versions in order to optimize the choices for the variable application. For this concept, be conscious of three parameters like:

• Responsive

• Contextual

• Variable

Be bold

A brand must be like that stays in an individual's mind. Therefore, taking the risk of a bold brand is no harm. In fact, it can be established as a memorable brand for the viewers, further can be executed using dramatic drawings, photographs, and artworks including bold lines, colors, and patterns.

The striking example of a bold brand is ketchup and we don’t consider anything above such a boldness logo.

3D version

People live in an age where technology takes turns at a quick pace. Hence, no chance to play wrong with 3D because it is executed in different patterns. In order to make a brand more exciting, you have the relaxation to animate your 3D logo. Importantly, to reflect both modern and vintage feel, hand draw a 3D image and logo is the best decision.

Using 3D imagery, you can add real breath into your brand because it is one phenomenal art form that can freeze the viewers with creative style. And all this can be possible by connecting creative agency in Dubai.

Add negative space

Don’t go with the word ‘negative space’, its meaning is completely positive. In the language of art and design, negative space is the vacant space around and in between the image and text. Precisely, it is very important to add some free space in the brand otherwise; it looks boring and confusing from the viewers’ perspective.

A company like Branding By 8 has the skilled minds who can understand the value of negative space.

Chatbots and branding strategy

Chatbots have proven to be a powerful tool in today’s brand trend. The bot can directly chat with the target audience and answering all the rising questions. Through this, a brand gets help in designing a unique and famed status amidst customers. Particularly, you will get to know how much viewers satisfy with your brand and what strategy you should consider in the next format.

By following the above tips, you will be a few steps away from your destination you were dreaming of.