You are walking on the street and suddenly come across a Logo of some renowned food company. The instant you see the Logo, a feeling of hunger starts to develop within you. This is the power of creative design agencies, that creates the visuals, which attracts a person on a subconscious level.
These days with a rise in the competition, a brand needs a creative design agency. It is for giving a direction to the brand. This will help the brand to mark a presence in the global business community.
Branding by8 is a leading creative design agency in Dubai that carries a lot of experience in this field. To provide you some information, we brought 5 tricks used by creative design agencies to lead the Brands.
The Logo
You saw a car passing by and immediately recognized that it is a Ferrari or Mclaren or Bugatti or so on. How? Obviously through Logo. A logo is an identity of a brand. It is something by which a brand is known in the market.
Design agencies take this thing into consideration and design an attractive and memorable Logo. This creates a unique impression in the eyes of an audience that helps a brand to generate trust among the audience. The Logo becomes a symbol of quality and reliability.
Typography
Typography is an art that works in favor of or against the brand. This is the reason why creative design agencies laid special emphasis on this factor. They concentrate on fonts to get them aligned with the images. The fonts are chosen in such a way that they directly reflect the brand’s personality. Typography plays a crucial role by projecting moods and emotions that can attract and distract the audience.
This is why creative design agencies use effective and minimum fonts so that the message is passed on effectively without any confusion. This adds life to the graphics and helps the customers to identify a brand even without a Logo.
Color
Colors add value to a brand. This is the reason why they are considered one of the most crucial aspects. Colors play on a psychological level and help in setting up a good atmosphere. They can change the mood of an audience and can invoke memories.
This is the reason why creative design agencies use an effective amalgamation of colors to attract the audience. Choosing effective colors is not a simple task. The colors should be such that they suit a brand and reflect the brand’s message. Although creative design agencies use colors to create an identity. They take utter care to maintain proper contrast. This prevents colors from bleeding into each other and provides an eye-catchy effect.
Consistency
A crucial factor that helps to create a memory in the mind of an audience. This is why it is considered as a core building block of a brand. A brand can attain stability when it remains consistent. When this consistency is disturbed, it creates confusion in the mind of the audience. As a result, it creates a bad impression on the audience and they start taking a brand as an unreliable and low-quality brand.
This is the reason why creative design agencies focus on maintaining consistency on all platforms. They create designs that are cohesive across all platforms. This helps to tie all the posts and make a brand such that it can be recognized easily. This is the reason why creative design agencies take time to create templates for quick quotes, announcements, and promotions.
Unique
When it comes to copycats it may work for some time but in the end it is not going to pay. Creative design agencies take this factor seriously. This is the reason why they focus on creating a unique brand identity through various means.
It represents a true brand’s message. They focus on giving an inspirational story behind the message. They focus on tagline and an adjective that itself is capable enough to represent a brand.
Conclusion: Creative design agencies are having a team of professionals. They are having good experience and knowledge of what is working and what not? They are having unique strategies as per requirements. This is the reason why they lead a brand to success. Brandingby8 has presented some of these strategies that you can use to your advantage.
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