Positive Brand Communication Amid COVID-19

With initial detection in Wuhan city, Hubei Province, China the word COVID-19 or CoronaVirus Disease-19 came in the news. Within a short span of time it started spreading its roots all over the world and took more than 200 countries under its impact. It spread so rapidly that within a few days it took more than 18 thousand lives and is responsible for infecting more than 1.4 million peoples worldwide.

Now circumstances are so created that forced many countries to go for a complete lockdown. After the loss of life, the world economy is the one that is going to face a slump. This means the world of business has affected a lot. If this scenario continues for some more time, many businesses across the world will reach a position where recovery will not remain an option.

Under these circumstances, where peoples are keeping social distance and are avoiding going out, branding has become imperative. Especially in places throughout the world where tourists are prime customers, branding becomes onerous. Branding in Dubai is one of a live example of such a case.

So now the question is how to go for a positive brand communication amid COVID-19 to minimize the effect on a brand?

Branding By8, a top branding agency in Dubai is here to present some strategies that can fuel your campaign:

Use Social Media

Currently there are more than 3.8 billion social media users around the world. That represents 49% of the total world population. Then why not use this platform to help the needy? This platform is providing you an opportunity to increase your brand visibility through organic means across the globe.

Educate your audience

COVID-19 has created such a situation where everyone is afraid of getting infected by this lethal weapon. In this situation you can create awareness about preventive measures. You can educate the public about the current situation and can provide the necessary and trusted precautions and remedies.

This will help you to retain the trust of your audience and helps to generate loyalty. But keep one thing in mind, Use this opportunity to help people.

Respond to necessity

With quarantine situations all around the world, the demand of the public is completely shifted towards essential items. So you can go for new or alternative services that can fulfill the demand of the public.

For example many restaurants are transformed into Community kitchens to serve the needy. Some companies have started making hand sanitizer to fulfill public demand. Tesla (automotive industry) has switched to manufacture medical ventilators. Zara (clothing brand) has started working on hospital scrubs and masks to meet public demand and so on.

Entertain People

A complete lockdown has created a situation in which human interactions are restricted to family members. As it is against human nature to remain in isolation for a long period. You can entertain people by providing humorous content or by giving an opportunity to use some of your services for free if they fall in your range. You can provide videos on health and fitness and a lot more.

If you are thinking about how to perform these tasks, then you are having a lot of options in the form of YouTube, social media platforms, etc. You can also create new accounts and channels for this purpose.

Show transparency in communications

If you are not able to fulfill the demand of the public then it is the best time to communicate with them. Be truthful and lay your cards on the table. You can inform your customers about the current situation and let them know why you are not able to serve them. You can also appeal to them to cancel their previous orders so that you can focus on essentials.

You can update them through push notifications about the refunds for canceled items. You can also request them to not put items on return.

At last, communicate with your employees and try to fulfill their essential needs as per your possibility level.

Conclusion :

COVID-19 has not only affected life but has left businesses running out of stock. The situation is so created that it left even big brands to suffer the consequences. Under these circumstances if you want to retain your brand value, the only option is to go for a change and help public fighting pandemic.